PSG Digital Marketing Solutions Singapore

Most Singapore SMEs know they need digital marketing but struggle with where to start: SEO, SEM, social media, email, or ads. This page is for comparing vendors and package fit. For general PSG eligibility and timing, use the PSG grant eligibility guide; before applying, verify the selected package in the official GoBusiness catalogue.

What is PSG digital marketing?

PSG digital marketing refers to pre-approved digital marketing packages under the Productivity Solutions Grant. These packages may cover SEO, SEM, social media marketing, content workflows, campaign analytics, and marketing automation. They do not cover ordinary ad spend by itself; the solution must match a pre-approved package and be submitted before payment.

Who is This For

• Local service businesses needing more leads from Google
• E-commerce brands running social media and email campaigns
• B2B companies building lead generation funnels

What to Look For

When comparing digital marketing solutions:

• Channel coverage — Which platforms does it support (Google, Meta, LinkedIn)?
• Automation features — Email sequences, scheduled posts, lead scoring
• Analytics & reporting — Track ROI across channels
• Training included — Some vendors include marketing strategy coaching
• Integration — Connects with your CRM or e-commerce platform

Vendor Directory

Quick Pick: Enterprise features: DM QIANYI TRADING TIKTOK DIGITAL MARKETING SOLUTION

Eligibility Check

Mid-Range (S$3,000 - S$8,000)

DM MediaOne SEO | SEM | SMM | SMA Digital Marketing Boost Up Version 3

Vendor: MediaOne Business Group Pte. Ltd. Payment: Subscription / Leasing

Businesses benefit from MediaOne’s decade of success in digital marketing and website optimisation. The consultancy is a Google and Meta Business Partner that offers comprehensive solutions including SEO, SEM, Social Media Marketing (SMM) and Advertising (SMA). With experience in complex campaigns for large enterprises, MediaOne has customised these PSG packages specially for SMEs.

DM C.O. Enterprise digital marketing packages

Vendor: C.O Enterprise Pte. Ltd. Payment: Subscription / Leasing

The social media management package provides Facebook and Instagram content services including monthly planning, professional graphic design, caption creation with hashtag optimisation, and basic performance tracking with advertisement setup. The service is available in 3-month and 6-month subscription options.

DM LEADING SOLUTION DIGITAL MARKETING PACKAGES

Vendor: LEADING SOLUTION PTE. LTD. Payment: Subscription / Leasing

Search Engine Optimisation (SEO) is a powerful marketing tool that puts your local business in front of customers actively searching for what you offer. Whether you’re an online or offline business, SEO ensures you’re visible when it matters most-when users are ready to buy. Combined with content marketing, SEO drives targeted traffic, boosts leads, and increases sales by helping your business rank for keywords that matter to your audience, whether they’re researching or ready to purchase.

DM RHAD Digital Marketing Package Version 2

Vendor: RHAD PTE. LTD. Payment: Subscription / Leasing

With five different Digital Marketing Packages, RHAD helps businesses enhance brand awareness, website traffic, and revenue. Start reaching key target audiences with strong purchase intent through in-depth research and a strategic marketing plan tailored to the needs of each business and industry. RHAD’s packages are designed to help SMEs kickstart and accelerate their digital marketing presence, supported by a team of experienced and passionate professionals.

DM SUPRA MEDIA DIGITAL MARKETING PACKAGES Version 1.0

Vendor: SUPRA MEDIA PTE. LTD. Payment: Subscription / Leasing

Supra Media provides Digital Marketing Solutions designed to support SMEs in building a stronger online presence and improving brand visibility. Our services include digital marketing strategy planning, social media platform management, content production such as video, photography, and creative design, as well as performance analytics and training. We also provide running of advertising campaigns aimed at reaching and engaging the intended audience.

DM Audienceintelligence Digital Marketing Packages

Vendor: AUDIENCEINTELLIGENCE PTE. LTD. Payment: Subscription / Leasing

Audience Intelligence provides multi-channel marketing strategies to help businesses generate leads and increase sales. The company delivers services across the marketing funnel, including SEO, SEM, and Social Media Marketing, to connect brands with their target customers.

DM 2Stallions Complete Digital Marketing Packages

Vendor: 2STALLIONS PTE LTD Payment: Subscription / Leasing

2Stallions is a digital marketing agency founded in 2012. They excel in customized digital marketing solutions, and implementing multi-channel marketing campaigns to help clients convert leads, drive sales and create brand awareness. Their full-funnel marketing strategies, including SEO, SEM, and Social Media Marketing, are data-driven and designed to convert the audience into paying customers.

DM TAM Digital Marketing Packages

Vendor: The Assets Management Pte. Ltd. Payment: Subscription / Leasing

Digital Presence Booster provides SMEs with social media visibility services on Facebook and Instagram. The service offers two packages: a two-month social media ad setup with creatives, and a three-month programme with ongoing content and ads for engagement. Services include account setup, branded assets and AI spokesperson videos to enhance digital presence.

DM Ice Cube Predictable Leads Generation Program

Vendor: Ice Cube Marketing Pte Ltd Payment: Subscription / Leasing

Ice Cube Marketing uses Google and Facebook ads to help businesses consistently generate high-quality leads and sales (instead of clicks or likes) each month. This solution covers the entire online marketing funnel, from conversion tracking to ads creation, allowing SMEs to focus on growing their business with their resources. As a Google Premier Partner & Meta Partner agency, Ice Cube Marketing works with a partner manager to implement all campaign optimisation best practices.

DM APEC SOLUTIONS DIGITAL MARKETING PACKAGES

Vendor: APEC SOLUTIONS PTE. LTD. Payment: Subscription / Leasing

APEC Solutions is a full-stack digital marketing agency dedicated to helping businesses, innovate and grow through digital marketing solutions. APEC Solutions offers digital marketing packages that include SEO, SEM, Social Media Marketing & Advertising - to help businesses raise brand awareness, build social currency, drive web traffic and boost value proposition in this digital age. With vast experience, APEC Solutions aims to help businesses supercharge online presence across digital channels.

DM Digital M Digital Marketing Packages

Vendor: Digital M Pte. Ltd. Payment: Subscription / Leasing

Digital M provides digital marketing solutions for SMEs and startups in Singapore to enhance their online presence and reach target audiences. The service includes SEO, content marketing, SEM, and social media marketing to help businesses improve their search rankings, brand visibility, and website traffic. Digital M’s packages focus on delivering digital marketing outcomes across various industries.

DM Creative E-World Digital Marketing

Vendor: Creative E-World Pte Ltd Payment: Subscription / Leasing

Digital Marketing is the new way of advertising 24/7 to reach out to where customers are looking. Digital Marketing Packages (SEO, SEM, SM) by Creative eWorld helps to drive traffic to websites and social media pages to increase product/ brand awareness. Creative DM packages improve keywords ranking on Google Search Engine, increase reach and engagement on social media (FB/IG) platforms.

DM 3D Digital Booster

Vendor: 3D BRAND AGENCY PTE. LTD. Payment: Subscription / Leasing

DM 3D Digital Booster is a data-driven digital marketing solution that combines SEO, SEM, and social media marketing strategies, utilising 4C Business Analysis (Company, Customers, Competitors, Climate) to develop targeted digital marketing campaigns and help businesses enhance their online presence through performance-driven marketing techniques and growth strategies.

DM HD Digital Branding Packages

Vendor: Hatch Digital Pte. Ltd. Payment: Subscription / Leasing

Hatch Digital (HD) helps clients unlock their brand’s potential through digital transformation. The HD Branding Framework identifies each client’s unique edge, creating a brand identity reflecting their essence. Ensuring cohesive branding engages the target audience with curated content, setting them apart from competitors.

DM LiteBrew TikTok and B2B Sales Outreach

Vendor: LiteBrew Pte. Ltd. Payment: Subscription / Leasing

LiteBrew provides digital marketing services for SMEs across B2C and B2B sectors. The company manages content creation, livestream operations and TikTok advertising campaigns for consumer brands, while offering B2B clients an AI-powered outbound engine that handles lead generation activities. Their services include lead list building, research, and automated personalised outreach to drive business conversions.

Premium (Over S$8,000)

DM Etereo Digital Marketing Packages

Vendor: Etereo Group Pte. Ltd. Payment: Subscription / Leasing

Etereo believe in building a brand, not throwing a big budget on digital marketing, for the sustainability of your business. They believe that content strategies must resonate with context, and to have distinctive brand identities for Brands to grow into, beyond the present. By creating impact for Brands through personalised digital marketing strategies tailored to their specific needs, Brands will be able to connect with their audience, and to achieve the desired outcomes.

DM W360 DIGITAL POWER PACK Version 1.0

Vendor: W360 Group Pte. Ltd. Payment: Subscription / Leasing

W360 Group has a proven track record in delivering digital marketing success across Asia. Powered by their digital marketing proficiency, extensive experience and robust technologies, the digital marketing power packs are designed to help businesses strengthen their digital presence and grow their business online.

DM LiteBrew Digital Marketing Package

Vendor: Brew Interactive Pte. Ltd. Payment: Subscription / Leasing

Brew Interactive Pte Ltd provides end-to-end digital marketing services, including lead generation, lead nurturing, content marketing, social media management, conversion rate optimization, and digital advertising. The agency serves clients from various industries such as B2B, education, and financial services. Their team aims to deliver digital marketing solutions tailored to client needs.

DM Cleverly Digital Marketing Packages

Vendor: Cleverly SG Pte. Ltd. Payment: Subscription / Leasing

Cleverly SG positions itself as a comprehensive digital marketing provider, delivering an array of services that include Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Social Media Advertising. The firm’s SEM tactics are designed to secure instant visibility, complemented by SEO strategies that enhance organic rankings over time. Customized social media advertisements crafted by Cleverly SG facilitate direct engagement with the intended demographic.

DM Rogue Digital Marketing Packages

Vendor: ROGUE DIGITAL PTE. LTD. Payment: Subscription / Leasing

Rogue Digital is a performance-driven digital marketing agency with a track record in maximising their clients’ digital marketing return on investment while reducing cost-inefficiencies. Their team of experienced digital strategists have worked on campaigns across various industries, increasing sales and inquiries through effective digital marketing. Some of the brands they have worked with include Union Power, Carousell, Violet Oon, Brother International, Far East Organisation, SUSS and NTU.

DM Kaliber Asia Digital Marketing

Vendor: Kaliber Asia Pte. Ltd. Payment: Direct Purchase

At Kaliber Asia, we pride ourselves to be the unorthodox performance marketers creating and delivering intent-focused paid media interactions between brands and consumers. We help brands scale with an alternative method to growth vs the “blackbox” strategy that majority adopts today. Achieve your goals with the complete package.

DM VK Transformation Digital Marketing

Vendor: VK TRANSFORMATION PTE. LTD. Payment: Subscription / Leasing

VK Transformation, established in 2016, is a strategic consulting and digital marketing agency serving startups, SMEs and international brands. The agency offers Ecommerce Marketing with Social Media Advertising, Search Marketing and Remarketing; Lead Generation; SEO and Content Marketing; Social Media Management with Videography, and Social Media Management with Influencer Marketing and Videography.

DM 1103 Studios Digital Marketing Packages

Vendor: 1103 STUDIOS PRIVATE LIMITED Payment: Subscription / Leasing

1103 Studios provides digital marketing services to help SMEs grow their business and connect with customers. The company offers digital marketing strategy development, social media management, content production including video and photography, creative design, analytics, and training services for small and medium enterprises.

DM Big Wall Consultancy Digital Marketing Packages

Vendor: Big Wall Consultancy LLP Payment: Subscription / Leasing

Big Wall Digital offers two digital marketing solutions to enhance online visibility and lead generation. The first combines search engine optimization (SEO) with content marketing for organic growth through SEO-focused content. The second pairs SEO with search engine marketing (SEM), integrating search optimization with paid advertising for accelerated lead generation and improved ROI.

DM Innovative Hub Xiaohongshu TikTok SEO Packages

Vendor: Innovative Hub (SG) Pte.Ltd. Payment: Subscription / Leasing

DM Innovative Hub Digital Marketing Packages helps businesses establish a presence on Xiaohongshu (Little Red Book), a social commerce and lifestyle platform. This solution aims to drive brand awareness, engage target audiences, and generate measurable ROI through tailored strategies and campaigns.

DM SBC DIGITAL MARKETING PACKAGES

Vendor: STORY BOX COLLECTIVE PTE. LTD. Payment: Subscription / Leasing

Story Box Collective provides digital marketing services to help businesses increase their online presence. The company offers Facebook, Instagram and Tiktok Marketing, Google SEO & SEM, videography, photography, and media asset creation. These services aim to assist SMEs in reaching their target audience online, improving brand engagement, and potentially increasing sales.

DM MediaPlus Digital Marketing Package Version v3

Vendor: MediaPlus Digital Pte. Ltd. Payment: Subscription / Leasing

Mediaplus Digital is both Google and Meta certified partner. A digital agency that balances search, social and your online Brand identity. The goal is to help SMEs achieve realistic goals, increase digital presence and create a sought after image providing longevity in the business.

DM Digital Marketing - Google SEO | SEM | PPC | SMA | SMM | Content

Vendor: Impossible Marketing Services Pte Ltd Payment: Subscription / Leasing

Established in 2012, Impossible Marketing, a trusted Google and Meta partner company, has served more than 2000 companies and garnered 600+ positive reviews. Their digital marketing packages employ data-driven strategies, helping SMEs connect with their target audience to boost online leads and sales. Their solutions encompass Google SEO & SEM , Social Media Management & Advertising ( Facebook , Instagram , TikTok ) and many others.

DM 33 Degrees Digital Marketing Packages

Vendor: 33 Degrees Pte. Ltd. Payment: Subscription / Leasing

Tomo Digital (33 Degrees Pte. Ltd.) provides SEO and content marketing services that help businesses improve their Google search rankings and strengthen their online presence. The company’s SEO campaigns secure prominent visibility in search results, while its content marketing strategies are designed to convert that visibility into measurable leads and sales.

DM Activa Media Digital Marketing Packages

Vendor: Activa Media Pte. Ltd. Payment: Subscription / Leasing

This solution offers digital marketing services including Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Social Media Marketing. SEM involves paid search activities to drive targeted traffic. SEO improves website visibility in organic search results.

DM Advergreen Digital Marketing Packages

Vendor: ADVERGREEN DIGITAL PTE. LTD. Payment: Subscription / Leasing

DM Advergreen Digital Marketing Packages Solution helps SMEs boost visibility across Facebook, Instagram, Google, and Xiaohongshu (XHS). Combining SEO, SEM, and social media strategies, it enhances brand presence, engagement, and lead generation. Tailored for businesses targeting both English and Chinese-speaking audiences, it delivers measurable digital growth through data-driven campaigns.

DM Aemorph Digital Marketing Booster Packages Version 1.0

Vendor: Good Vibes Only Pte. Ltd. Payment: Subscription / Leasing

Aemorph Digital Marketing Solution provides Search Engine Optimisation (SEO), AI Optimisation for ChatGPT/Gemini/Perplexity, Search Engine Marketing (SEM) and Content Marketing (CM) services. The solution analyses digital landscapes, websites, and channel performance across Google Ads, social media platforms, and Google Business Profile, including goal setting and conversion tracking capabilities.

DM AII DEVELOP Digital Marketing Packages Version 1.00

Vendor: AII DEVELOP PTE. LTD. Payment: Subscription / Leasing

AII Develop is a digital marketing agency that supports Singapore businesses with their online marketing needs. The agency provides Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Advertising (SMA) services, delivering digital solutions aligned with clients’ business goals and growth objectives.

DM BEST BIG BOSS DIGITAL MARKETING PACKAGES

Vendor: Best Marketing Agency Pte. Ltd. Payment: Subscription / Leasing

Best Big Boss Digital Marketing Packages for SMEs offers organic and paid growth packages to help businesses enhance their online presence. The organic package utilizes search engine optimization and content marketing for natural customer acquisition, while the paid package leverages Google Ads and social media advertising for targeted customer outreach. Businesses can select packages based on their market presence and customer search patterns.

DM Bizsquare Digital Marketing Suite Packages

Vendor: Bizsquare Management Consultants Pte Ltd Payment: Subscription / Leasing

Bizsquare Management Consultants is a business consultancy firm, specialized in Digital Marketing Solutions for SMEs. Bizsquare conceptualizes compelling content tailored to each business, offering Social Media Marketing (SMM), Social Media Advertising (SMA), and Video Marketing services that help maximize the SME brands’ competitiveness and bring more leads and sales to their businesses.

DM Bluehive Consulting Digital Marketing Packages Version 22 - 3.2

Vendor: Bluehive Consulting Asia Pte Ltd Payment: Subscription / Leasing

Bluehive’s Digital Marketing Solutions are tailored to meet the diverse needs of SMEs in their digital growth. These solutions are customized for SMEs at different stages of digital maturity to enhance their online brand presence, digital marketing strategy, communication with target audiences, and increase sales. Bluehive’s services cater to businesses that operate through ecommerce websites, brick-and-mortar stores, or both.

DM Business Thrust Digital Marketing Packages Version DM01

Vendor: Business Thrust Pte Ltd Payment: Subscription / Leasing

Business Thrust specialises in digital marketing and offers SEO and SEM services to help businesses improve their online visibility, drive traffic to their websites, and increase conversions through effective search engine optimization techniques. The key benefits of digital marketing services include enhanced brand recognition, higher search engine rankings, and increased website traffic, resulting in improved lead generation and sales for clients.

DM Craft Creative Digital Marketing Packages

Vendor: Craft Creative Pte. Ltd. Payment: Subscription / Leasing

Craft Creative utilizes social media and Google ads to help businesses generate targeted leads and boost brand awareness. As a 2023 Social Media Marketing Agency finalist with experience running over 2,000 campaigns annually, we connect clients with their target audiences, increasing visibility, ROI, and sales through creative marketing strategies, quality content, and innovative media designs.

DM FY ADS XIAOHONGSHU MARKETING SOLUTION

Vendor: FY ADVERTISEMENT PTE. LTD. Payment: Subscription / Leasing

FY Ads helps Singapore businesses attract Chinese tourists and expand into the China market. Our data-driven strategies, engaging content, and proven expertise drive brand visibility and customer engagement. Tailored for brands looking to connect with the vast Chinese consumer market, our solutions deliver targeted strategies to maximize reach and impact effectively.

DM Guidesify Digital Marketing Packages

Vendor: Guidesify Pte. Ltd. Payment: Subscription / Leasing

Offers a company the ability to onboard digital marketing packages such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) to improve revenue, branding and etc.

DM OMNI Digital Performance Marketing Package

Vendor: Omni Digital Pte Ltd Payment: Subscription / Leasing

The solution provides digital marketing services for lead generation and sales growth through social media advertising, SEO/SEM campaigns, and video content production. These services help businesses drive website traffic, engage target audiences, and convert prospects into customers.

DM OOm Digital Performance Marketing Package

Vendor: OOm Pte Ltd Payment: Subscription / Leasing

Established in 2006, OOm is a leading digital performance marketing agency, acknowledged by Google as a Premier Partner, placing it in the top 3% of independent agencies. As a Meta Business Partner, OOm supports business growth for numerous clients. Offering 4 distinct digital marketing packages, the agency caters to diverse SME needs, aiming to empower them with effective digital marketing strategies for business expansion.

DM Outrankco Digital Marketing Packages

Vendor: OUTRANKCO PTE. LTD. Payment: Subscription / Leasing

Outrankco Pte Ltd provides digital marketing services with a focus on SEO marketing. The agency recommends and implements SEO improvements within clients’ existing frameworks to deliver measurable business growth. The company offers customised digital marketing packages to meet different business requirements, helping clients establish and maintain their digital presence.

DM PIXEL MECHANICS Digital Marketing Packages

Vendor: PIXEL MECHANICS PTE. LTD. Payment: Direct Purchase

Pixel Mechanics elevate Singapore SMEs to thrive in the digital economy with data-driven digital marketing. Our signature no-nonsense marketing unites SEO, SEM, social and content into multi-channel campaigns that attract targeted traffic, and convert visitors into loyal customers. Our live dashboarding and CRM feedback loop filters fake submissions and fraud orders, ensuring clients see quality conversions, not inflated numbers.

DM Roots Digital Marketing Packages

Vendor: Roots Digital Pte. Ltd. Payment: Subscription / Leasing

Roots Digital provides digital marketing services in Singapore. The agency offers packages that include various digital marketing solutions. As a partner of major online platforms, Roots Digital aims to help businesses enhance their online presence and reach their target audience effectively through digital channels.

DM Verz Design Digital Marketing Package Version 2

Vendor: Verz Design Pte. Ltd. Payment: Subscription / Leasing

Verz Design offers comprehensive digital marketing solutions tailored to meet diverse business needs, particularly to drive online conversion and retention - a primary challenge for most SME merchants facing in Singapore. The packages include Social Media Management & Advertising, Google SEO & SEM, content and email marketing. They are designed for flexibility to empower business owners and marketing teams to plan and execute their marketing campaigns strategically.

DM Websentials Digital Marketing Packages Version 1.0

Vendor: See BGP Payment: Subscription / Leasing

Websentials provide comprehensive digital marketing solutions designed to help SMEs thrive online, through boosting online visibility, fostering stronger connections with right audiences and attracting more customers.The range of packages offered, including Search Engine Marketing, Social Media Marketing, and Social Media Advertising, is designed to meet the needs of diverse industries. Partner with Websentials to elevate your online presence, engage with customers, and drive business growth.

DM WECOFA Digital Marketing Packages

Vendor: WECOFA PTE. LTD. Payment: Subscription / Leasing

WECOFA’s Digital Marketing Package is designed to help SMEs to establish a comprehensive digital business framework so that SMEs can leverage on the digital marketing efforts to provide additional sources of Brand Awareness, Leads and Sales Revenue for their business.

DM Wolfgang Creatives Digital Marketing Packages

Vendor: Wolfgang Creatives Pte. Ltd. Payment: Direct Purchase

Wolfgang Creatives offers customized Digital Marketing Solutions for SMEs seeking business growth. The company provides tailored strategies encompassing SEO, SEM, SMM, Videos, and Inbound Marketing, recognizing the unique needs of each business. As a Facebook Official Marketing Partner, Wolfgang employs an in-house team of Google and Facebook certified Digital Marketers to deliver its services.

DM Papercutcollective Digital Marketing Packages

Vendor: PAPERCUTCOLLECTIVE PRIVATE LTD. Payment: Subscription / Leasing

PaperCut Collective provides digital marketing services including social media management, media buying, video production, website development and personal branding. The Singapore-based agency offers content creation, lead generation, META and Google advertising campaigns, SEO optimization, and digital strategy development to help businesses enhance their online presence and connect with target audiences.

DM SEOciety Digital Marketing

Vendor: See BGP Payment: Subscription / Leasing

SEOciety, a Google partner company, is one of the few integrated bilingual digital marketing agency in Singapore. SEOciety offers English and Chinese SEO and SEM packages to help SMEs open new markets and generate effective and concrete leads. Having a presence in both the Google English and Chinese market will increase visibility and differentiate businesses to a new audience while increasing market share for the long term.

DM Benchmarking Social media packages

Vendor: BENCHMARKING PTE. LTD. Payment: Subscription / Leasing

The digital marketing solution is focused on assisting small and medium-sized enterprises (SMEs) in leveraging livestreaming to promote and sell their products or services on social media platforms. Livestreaming has become an increasingly popular and effective way for businesses to connect with their audience in real-time.

DM GENIA Semantic SEO

Vendor: Thegenia Payment: Subscription / Leasing

Google’s Algorithms have gotten significantly more advanced in recent years and the traditional ways of doing SEO do not work anymore. Methods like keyword stuffing and spammy link building do not work anymore. Semantic SEO is a scientific way to climb Google’s search rankings in the shortest period by simply being the best option for Google.

DM Fier Capital Digital Marketing Packages

Vendor: Fier Capital Pte Ltd Payment: Subscription / Leasing

Project Fier creates bespoke digital marketing strategies to support all businesses regardless of its size. In a world where digital presence is highly important in making businesses win, Project Fier helps all clients develop a competitive edge online. Boosting business’s brand authority with the high-impact social media strategies and unlocking the power of effective digital marketing to reach, engage and convert more customers.

DM QIANYI TRADING TIKTOK DIGITAL MARKETING SOLUTION

Vendor: QIANYI TRADING PTE. LTD. Payment: Subscription / Leasing

QIAN YI is specialized in TikTok social media marketing service focuses on reaching customer desired audience, increasing follower base, and generating valuable conversions for client business. QIAN YI’s specialised team creates engaging and imaginative TikTok videos that empower clients to achieve their social media marketing objectives.

Common Pitfalls

1. Tool Without Strategy

The mistake: Buying software without a marketing plan

The fix: Define your target audience and channels first. The tool should support your strategy, not replace it.

2. Underestimating Learning Curve

The mistake: Expecting immediate results from complex platforms

The fix: Start with one channel. Master it before adding more.

3. Ignoring Content Needs

The mistake: Having the tool but no content to publish

The fix: Budget time or resources for content creation—tools automate distribution, not creation.

Funding Details

• Support level: Up to 50% of qualifying costs
• Annual cap: S$30,000 per company (1 Apr - 31 Mar)
• Processing time: ~6 weeks

How to Choose

1. Identify your needs - What problems are you solving?
2. Compare solutions - Browse the pre-approved solutions catalog to compare features
3. Get quotes - Request quotes from 2-3 vendors
4. Check reviews - Look for user reviews and case studies
5. Apply first - Submit application before signing any contract

Related Resources

• PSG Grant Explained
• PSG Pre-Approved Solutions
• PSG Application Checklist
• Corppass Setup Guide
• Grant Pitfalls Guide
• Singapore Grants Glossary
• Complete PSG Ecommerce Eligibility and Application Guide — digital marketing pairs with e-commerce solutions