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Overview 31 March 2026 5 min read

Market Readiness Assistance (MRA) Hub: Every Guide, Tool & Resource

The Market Readiness Assistance (MRA) grant helps Singapore SMEs expand overseas — up to 70% funding (Budget 2026), capped at S$100,000 per new market. This hub page links every MRA resource on Grantla so you can find exactly what you need, whether you're checking eligibility, preparing documents, or comparing MRA with EDG.

Verified 31 March 2026

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MRA Guides

Understanding MRA

GuideWhat You’ll Learn
MRA Grant ExplainedFull breakdown: eligibility, funding tiers, three activity pillars, application process, and claims
MRA Three Pillars ExplainedDeep dive into Market Promotion, Business Development, and Market Set-up — sub-caps and what each covers
MRA Quick Start ChecklistStep-by-step checklist from eligibility check to submission
MRA Documents ChecklistComplete list of required supporting documents with preparation tips
MRA Budget 2026 ChangesWhat changed: 70% support (up from 50%), “new market” removal timeline

MRA vs Other Grants

Not sure if MRA is the right grant for your overseas plans? These comparison guides help you decide:

ComparisonWhen to Use
MRA or EDG for Overseas Expansion?Choosing between MRA market entry support and EDG transformation funding for overseas projects
MRA or EDG Decision MatrixQuick decision guide based on project type, budget, and timeline
PSG vs EDG vs MRA ComparisonThree-way comparison to find the right grant for your business goal
Budget 2026 Internationalisation GrantsAll Budget 2026 changes affecting overseas expansion grants

Avoiding Common Mistakes

MRA at a Glance

DetailValue
Administering agencyEnterprise Singapore
Standard fundingUp to 70% for SMEs (Budget 2026)
Previous fundingWas 50% before April 2026
Funding capS$100,000 per new market
Sub-capsPromotion S$20K, Business Dev S$50K, Set-up S$30K
Processing time6-12 weeks (straightforward applications)
Application portalBusiness Grants Portal (BGP)
Eligible costsMarketing, trade fairs, business matching, overseas setup, IP registration
”New market” ruleBeing removed in 2H 2026

Three MRA Pillars

MRA funding is structured across three activity pillars, each with its own sub-cap:

1. Overseas Market Promotion (OMP) — Up to S$20,000

Marketing and brand promotion in target markets:

  • Trade fair booth rental and participation
  • Overseas marketing campaigns and collaterals
  • Digital marketing for overseas audiences
  • Product localisation and adaptation

2. Overseas Business Development (OBD) — Up to S$50,000

Building business relationships and partnerships:

  • Business matching services
  • Business mission trips
  • Partnership and distributor development
  • Market research and feasibility studies

3. Overseas Market Set-up — Up to S$30,000

Establishing legal and operational presence:

  • Business registration and licensing
  • Legal and regulatory compliance
  • Initial office or showroom setup
  • IP registration in target market

For a detailed breakdown, see MRA Three Pillars Explained.

Frequently Asked Questions

Is MRA only for SMEs?

Yes, unlike EDG which has no size limits. MRA requires group annual sales turnover not exceeding S$100 million OR group employment size not exceeding 200 employees.

How is MRA different from EDG for overseas expansion?

MRA is purpose-built for market entry — faster processing (6-12 weeks), lower cap (S$100K per market), and focused on marketing and setup costs. EDG Market Access supports broader transformation projects with no cap but requires 8-12 weeks and certified consultants. See MRA vs EDG for Overseas Expansion.

Can I apply for multiple markets at once?

Yes. Each market has its own S$100,000 cap. You can submit separate MRA applications for different target markets.

What changed in Budget 2026?

Two major changes: (1) Support level increased from 50% to 70% for SMEs (effective 1 April 2026), and (2) the “new market” requirement will be removed in 2H 2026. See MRA Budget 2026 Changes.

Can SaaS companies apply for MRA?

Yes. SaaS and digital product companies are eligible. Common claimable activities include overseas digital marketing, software localisation, trade fair participation, and overseas business development consultants.

What if my application is rejected?

Request feedback from Enterprise Singapore, address the issues, and reapply. Common fixes include strengthening the market entry plan, clarifying why the target market is “new”, and providing more detailed vendor quotations. See MRA Pitfalls & Rejection Reasons.

MRA has three sub-schemes, each targeting a specific pillar:

What’s Next: EDGE Unified Grant

From 2H 2026, MRA will be merged with PSG and EDG into a new unified grant called EDGE. Key changes for MRA users:

  • Eligibility extended to non-SMEs (up to 50% of eligible costs)

  • “New market” criterion removed — can deepen presence in existing markets

  • Apply based on activities, not grant categories

  • EDGE Grant — announced programme status and details

  • EDGE vs PSG, EDG and MRA — what EDGE means for MRA users

  • Business Refresh Package 2026 — all EnterpriseSG scheme changes

Until EDGE launches, MRA continues operating with its current rules (including the 70% SME support from 1 April 2026).

Official Resources

Need help with your application?

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Helpful Tools

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Related Grants You May Be Interested In

Enterprise Development Grant Singapore

Helps local SMEs upgrade capabilities, innovate processes, or expand into overseas markets through qualifying projects.

Global Trader Programme (GTP) Singapore

Tax incentive for established international trading companies committing to significant trading activities, skilled employment, and strategic functions in Singapore.

Productivity Solutions Grant (PSG)

Supports adoption of pre-approved IT solutions, automation tools, or equipment to improve productivity.

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